About 18, consumers a month are using the MousePainter, and an email campaign delivered a 20 per cent response rate. With the help of Extraprise, Dulux developed the MousePainter, which allows users to decorate virtual rooms using a ‘drag-and-drop’ technique. Close Join a growing community of media, marketing and advertising professionals today. Tackling diversity and inclusion in the creative sector Promoted. Digital cities for digital citizens Promoted. Create an alert now. How can we rebuild trust in the media?
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Digital cities for digital citizens Promoted. This could include raising brand awareness, building brand values, changing consumer attitudes, enhancing customer relationships or building loyalty.
With the help of Extraprise, Dulux developed the MousePainter, mousepainterr allows users to decorate virtual rooms using a ‘drag-and-drop’ technique. Looking for a new job?
Close Join a growing community of media, marketing and advertising professionals today. Criteria The judges of this category were looking for the best uses of interactive media including the internet to promote brands, products and services to consumers.
ICI Paints is also using the site to capture complicated colour-preference data. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. The target market was women aged between 20 and 40, although Dulux did not want to alienate men and older decorators.
How tech is bringing mousepainted experiences to life Promoted. About 18, consumers a month are using the MousePainter, and an email campaign delivered a 20 per cent response rate. But the firm best known for its shaggy dog icon has found that, without help, consumers struggle to visualise their dining rooms in rainbow colours and tend to resort to magnolia, a colour for which the Dulux brand has less competitive advantage.
Dulux found that its brand share is 11 per cent higher when consumers choose their paint colour at home rather than in store, but 75 per cent of colour decisions are made in store. Tackling diversity and inclusion mousepainnter the creative sector Promoted. Users can order colour swatches, to be delivered free of charge, and locate their nearest store.
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How can we rebuild trust in the media? Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered?
With this in mind, it set out to use its web site to lock people into a Dulux purchase before they visit a shop.
MousePainter – Create your own Dulux colour schemes on your screen!
Become a Campaign Member. Visitors spend an average of 21 minutes on the site, which is key to Dulux’s lock-in strategy.
The tool can also suggest co-ordinating colours. Create an alert now.