Familiarity and presence of children take a toll on the intimacy between a couple. The campaign, conceptualised by McCann, is one in the slew of a number of brands raising issues concerning women in their ad communication. Speaking about Parachute’s ad Eriyat said, “This clearly is an urban-focused communication. Suresh Eriyat, Founder and Creative Director, Eeksaurus thinks that these are reflections of changing times but some of it may also be to grab some eyeballs. Entering this milieu, armed with their own take on one such women-oriented issue, is Parachute. They are increasingly becoming comfortable and confident with their new-found identities and newer roles. Now, when the ad slots are bigger than the programming bit, you have to work at making the message relevant to the target audience you are talking to.
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Going against the convention will always create discussion and so in a way brands are also using this approach. Through the subtle sarcasm, the campaign communicates that the judgement of society should never stop women from being their real selves. Role of marketing has shifted from changing perceptions to changing behaviour: This year we allocated about Rs 20 cr in India for marketing on Digital: From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in.
So if we do progressive parqchute, hopefully it will reflect on society. Watch industry leaders decode the art of one-on-one marketing 11 hours ago. Aevansed India introduces Cadbury Dark Milk as addition to its premium chocolate bouquet 1 hour ago. We are seeing that in India too now and people are realising that. The TVC, conceptualised by McCann Erickson Mumbai, showcases a housewife expressing her surprise and excitement to her friend about her husband finding as to touch her time and again, bringing the flames of romance back in their lives.
I see this as something that shows solidarity towards a progressive outlook. The campaign, conceptualised by McCann, urges women to take no notice of the restrictions that the society places on them and take pride in who they are.
Parachute Advansed Body Lotion asks women to be confident in their own skin
Media also many a time impacts the way people think. Watch the TVC- https: Be it the much talked about Share the load da by Ariel or the bold and refreshing ad communication from brands like Biba and Anouk, issues like gender stereotyping, workplace discrimination and bkdy dowry have been central themes in many of these films. The idea of reigniting romance in relationships was the starting point, but the real challenge was to make this transformation of skin very desirable.
Advxnsed Advansed Body Lotion asks women to be confident in their own skin The campaign, conceptualised by McCann, is one in the slew of a number of brands raising issues concerning women in their ad communication Roshni Nair Mumbai December 21, Click on the Image to watch the TVC. Women have been spoken to forever but now there is awareness on how to speak to women. Oct 24, 8: As a believer brand we are celebrating this new narrative and we are certain this will bring the brand paracgute to our consumers.
Given the daily chaotic lifestyle, the housewife tends to neglect her body skin care needs, with all her advanses dedicated towards her family. Is this the new trend? With winter around the corner, we are using this opportunity to urge homemakers across all metros and mini-metros in India to try the transformational effects of Parachute Advansed Body lotion.
How it benefits your skin:
Now, when the advxnsed slots are bigger than the advansfd bit, you have to work at making the message relevant to the target audience you are talking to. So in the communication too, people are trying to showcase that it is no more how it used to be and that things are changing.
The treatment that directors Subir Chatterjee and Namita Roy brought to the initial script made a real difference to the idea, making it a lot sharper and interesting creatively, and liberating the story into beautiful short cinematic moments strung together over a conversation with a close friend. A lot of brands in the recent past have tried to raise issues concerning women in their ad communication.
The ad campaign has been conceptualized by McCann Erickson, Mumbai. Joy Alukkas 10 hours ago. They are confidently wearing what they please.
At the heart of the change are its women. Ravi Desai 10 hours ago.
But there is also a little bit of sensationalisation that is happening here. Entering this milieu, armed with their own take on one such women-oriented issue, is Parachute.
Broadcasters misusing discount flexibility: